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Webinars

Census Circle

Brought to you by your marketing team at HTS, we invite you to be a part of our Powerhouse Network…a collaborative of senior care marketing and admission gurus throughout IN and KY.
For more info, email marketing@htstherapy.com.

This session focuses on marketing key areas of importance when attracting new customers. From word of mouth, outcomes, and equipment knowledge…you will learn what different messages increase confidence, appeal, and positive brand awareness for your rehabilitation programs. This session will provide a basic, but detailed understanding of how to discuss therapy in addition to more advanced information regarding key statistics, clinical programming, and more.

View Recording  |  Slides


The first 72 hours of a skilled stay are the most critical for setting the stage for optimal outcomes, engagement, and satisfaction. Person-centered care and hospitality are the drivers of an optimal experience for your guests and families. Gain an insider’s perspective on the patient and family journey and take away executable ideas and processes to improve communication and one’s overall experience.

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The two most significant challenges impacting the senior health care/living landscape are recruiting and retaining staff while maintaining a high census. These key factors are closely interconnected and directly impact our outcomes, satisfaction levels, and bottom line. Join Linda Saunders on this insightful journey as she reveals high-impact/low-cost strategies that fuse census-building and staff recruitment campaigns while fostering growth and organizational stability. This program is designed for health care leaders who are willing to challenge industry norms by going outside traditional boundaries while staying true to their mission.

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“You never get a second chance to make a first impression.”

That saying is very relevant to our industry, especially when it comes to building census. First impressions matter. So how do we create a positive, person-centered first impression? Does our tour quality, both live and virtual, need a little refresh? Are we effectively showing our value as the expert provider of choice? That’s exactly what we will be covering during this 1-hour webinar.

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Don’t have time to form your strategy for 2022? No problem—we’ve got you covered. Start your New Year off strong with our strategic and tactical tools to meet your outreach, social media, and growth needs.

Now Hiring! – Leverage Your Marketing to Attract More Talent
 
To stay competitive and attract candidates to your organization, let’s talk about how to leverage your recruitment marketing! During this 1 hour Power Hour, we dive into the importance of building a strong brand, utilizing an omni-channel approach and best practices to streamline your recruitment process.

Recording  |  Slides


Developing Your Scorecard – Meaningful Metrics for Your Referral Network

During this presentation, we discuss what key metrics you should be sharing with your physicians, hospitals, and managed care networks to strengthen communication and ultimately develop a value-based relationship. Also, we will discuss fine-tuning one-on-one conversations with your referral network to create a collaborative partnership.

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All Things Therapy: The marketable therapy and clinical programs happening in your building…right now!
 
 
Join us to talk All Things Therapy! During this Power Hour, we dive into our HTS clinical programs…how to sell them to your referral partners and market them to the general public.
 
 
 
 
 

What’s Your Secret Sauce?
5 Strategies To Attract New Referrals & Patients

Recording  |  Handout


It’s an understatement to say that 2020 was disruptive to all facets of our lives. When it came to meetings and events, which historically have relied heavily on in-person interaction, it was truly a year of change and lessons learned… Now that we are seeing a return to in-person events, it is our duty to create a safe environment for our participants. Join us for a collaborative discussion on how you can create an engaging event in a COVID-conscious world.
 
At the completion of this session, participants will be able to:
  • Describe your event purpose.
  • Understand the best practices for event preparation in a COVID-conscious world.
  • Discuss lessons learned for in-person meeting success.

View Recording  |  Slides


How to execute. How to optimize. How to make it work for you.
 
 
During this session, we dive into the details of some social media platforms. We give you resources for easily creating powerful content in addition to answering any questions…big or small. Nothing is off the table. Whether you are a social media novice or expert, let’s bring our powerhouse team of marketing and admission gurus together on this popular topic. And…can we finally find viable solutions for virtual tours in the process?
 
 
 

Get ready for an hour packed full of discussion on the latest trends in senior care, census challenges, and ideas to refresh your marketing strategy for 2021.
 
January Discussion:
  • Wellness Check “How we doin?”
  • Hospital Update
  • SNF Referral Data Analytics & Tracking
  • Building Your Referral Database

View Recording


High Impact, Low Cost Ways to Meet Assisted Living Occupancy Goals Amidst Challenges and Change

This webinar addresses the key issues that impact today’s assisted living communities and identifies proven strategies to jump-start and sustain a high occupancy within limited budgets. Attendees will be provided census building tools that can be easily and immediately implemented within their organizations so results can be realized during the first quarter of 2021.

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Download Handout


Low Cost/High Impact Strategies to Optimize Post-Acute Care Occupancy During Change

The health care landscape has always experienced change, but 2020 has been the most tumultuous to date. Allow us to infuse you with results-proven strategies that will immediately ramp up and sustain your post-acute occupancy in preparation for 2021.

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Download Handout


Customizable Marketing Materials

Marketing & Communication Tools


Hospital Reports: Medicare IPPS Claims Data

As your partner in therapy, HTS provides comprehensive hospital reporting to you on an annual basis as new information published by CMS is available. These reports are valuable information and insight on your acute care providers to optimize strategic partnerships. The data is derived from a subscription service that HTS has purchased.

 Hospital Report Data Includes:

  • Hospital Profile & Contacts
  • ACO Affiliation Information
  • Total Discharges, Patient Days & Revenue
  • General Med/Surg & Special Care Bed Count
  • Inpatient Medicare IPPS Claims Data
  • Key Attending Physicians & Cases
  • Medicare Discharges in Top 10 Zip Codes
  • Discharge Destinations to Home, to SNFs, to Other Acute Care Hospitals, etc.
  • Top 20 Base, Total Number of IPPS Claims & Average Length of Stay by MS-DRG
  • Inpatient Claims by Medical Service Category
  • Hospital Performance in VBP, Readmission Reduction, HAC Reduction Programs
  • HCAHPS Patient Survey Results
  • 30-Day Risk-Adjusted Readmission Rates & Performance

Hospital reports may be available by request; as we have access to pull data for any hospital in the country.

Contact HTS Director of Marketing at holly@htstherapy.com for access to reports.